Tensae Fantahun

I'm a social media strategist and creator who loves telling stories, working with great brands, and turning everyday interactions into memorable content. Based in Washington, DC, I'm always chasing the next adventure, conversation, or idea worth sharing—so if we haven't met yet, we probably will soon.

Let's Talk!

Recent Work

Three scenes from a comic convention featuring costumed characters and displays. The first scene shows two young boys sitting on the floor, one dressed as Spiderman. The second scene shows a young boy standing beside a large purple and blue giant robot figure with a 'New York Comic-Con' sign overhead. The third scene features a young man covering his face standing next to a large cartoonish sculpture of a smiling character with curly white hair and exposed ribcage, set against a background of comic posters and exhibit booths.

New York Comic Con Campaign

A person with curly hair looking up, lying on a floor of assorted candies, with a large eyeball and a set of realistic dentures nearby. He appears to be shocked and disturbed by the unusual candy surrounding him.

Popular VIdeos

Popular Videos

Creator notes

10.4 Million‍ ‍·‍ 9.1 Million‍

Views on TikTok Views on Instagram

2.2 Million

Total Likes

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People didn't watch this because of me.

They watched because they instantly became curious about the person in the frame.

The opening question creates an immediate information gap while the interaction evokes empathy. The comment section became part of the content itself, creating a feedback loop that pushed engagement and retention.

Roles: Creative Direction · Editing · Publishing Strategy

Creator notes

6.7 Million‍ ‍·‍ 1.6 Million

Views Likes

139,000

Saves

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The video's energy immediately grabs attention with an enthusiastic call to action and a familiar game-show format.

The unexpected ending completely shifts audience expectations, creating a strong surprise factor that left viewers wanting more.

The abrupt cut became the story itself. Some viewers laughed at the absurdity of the joke, while others became invested in seeing the volunteer's response. This split reaction drove comments, rewatches, and debate, turning a simple interaction into a highly discussed piece of content.

Roles: Creative Direction · Editing · Publishing Strategy

Roles: Creative Direction · Editing · Publishing Strategy

Creator notes

100,000‍ ‍·‍ ‍100%

Views in 48 hours Viewer Retention

15%

Engagement

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I took advantage of this food trend and made it mine.

The combination of curiosity, progression, and debate resulted in a lively comment section.

The intro generates curiosity while the challenge provides a clear narrative structure. Viewers were encouraged to watch until the final ranking, ending with an unpredictable finale increasing both completion and interaction rates.

Roles: Creative Direction · Format Development · Editing · Script Writing · Editing · Filming

Lets Get Connected.

If you're interested in working together, please fill out this super short form and tell me about your project / idea. The more details the better.

I do my best to get back to everyone but due to volume of inquiries I prioritize responding to projects that I feel are a good fit!